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Small Business Marketing Guide: Everything New and Existing Businesses
Small businesses have a lot to manage, including marketing. This guide will introduce you to core concepts of small business marketing.
Jennifer Post
Jennifer Post
What Are Demographics in Marketing?
Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs.
Mark Fairlie
Mark Fairlie
How to Reach Your Target Customer
Struggling to pinpoint your audience? Here are several ways to find your target consumers.
Katharine Paljug
Katharine Paljug
10 Ways to (Really) Know Your Customers
Follow these customer engagement tips and tools to help you build brand loyalty and drive repeat business.
Sammi Caramela
Sammi Caramela
Local Marketing Strategies for Success
For many businesses, their marketing efforts need to reach a local audience. Here are some local marketing strategies for small businesses.
Adam Uzialko
Adam Uzialko

Latest in Growing a Business: Advice, Tips and Resources to Help You Take Your Business to the Next Level

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Man using calculator for business accounting
Article
How to Develop a Credit Policy
By Max Freedman | February 10, 2023

A credit policy provides flexible payment options to customers while ensuring you get paid what you’re owed. Learn how to write one.

Article
13 Ways to Grow Your Business Quickly
By Sean Peek | February 10, 2023

This guide offers tips to quickly grow your business and thus improve your ability to generate leads and make sales.

Article
How to Close the Deal: 10 Sales Strategies
By Yara Simón | February 09, 2023

This guide offers sales strategies that can help any salesperson close more deals.

Article
How to Hire for Your Business: The First 8 People You Should Hire
By Skye Schooley | February 09, 2023

Here are some of the most commonly suggested first hires for your business.

Article
Location-Based Ads: Convenience vs. Privacy
By Andrew Martins | February 09, 2023

Thanks to smartphones, marketers can target ads to people's locations. What are the privacy ramifications for consumers and businesses?

Article
What Are NFC Mobile Payments?
By Dock David Treece | February 09, 2023

NFC mobile payments help businesses process payments quickly and easily. Learn more about this technology and how it can help your business.

Article
6 Mobile Marketing Solutions for Small Businesses
By Business News Daily | February 08, 2023

Most consumers have smartphones, making mobile marketing effective and inexpensive. Learn about mobile marketing platforms that make the process easy.

Article
Accounts Payable and Your Business: What You Need to Know
By Leslie Pankowski | February 08, 2023

Accounts payable are bills a company must pay. Learn about the accounts payable process and how to handle this crucial component of your business finances.

Article
10 Tips to Host a Productive Videoconference
By Chad Brooks | February 08, 2023

Follow these tips and expert advice to make your video meetings more productive.

Article
Sales Tax for E-commerce: What Small Businesses Need to Know
By Bennett Conlin | February 07, 2023

Sales tax gets complex if you sell to customers in other states. Learn how to manage your e-commerce sales tax obligations and comply with state tax laws.

Article
7 Ways to Build Customer Loyalty
By Sean Peek | February 07, 2023

Customer loyalty is important if you want to build recurring business. This guide explains the best way to make your customers loyal to your brand.

Article
How to Develop a Call to Action (With Examples)
By Marisa Sanfilippo | February 07, 2023

Impactful CTAs prompt your audience to take actions that benefit your business. Here is a guide on everything you need to know.

Accounting doing business payroll
Article
Can SMBs Balance Payroll Burden and Labor Demand?
By Business News Daily | February 07, 2023

As small businesses struggle to keep up with inflation, they are also feeling the pressure to find new employees. Read to learn how they’re finding balance.

Article
4 Ways to Improve Communication With Customers
By Adam Uzialko | February 03, 2023

This article explains the importance of communicating well with your customers, as well as offers tips for how to improve your customer engagement.

Article
Best Android Email Apps of 2023
By Adam Uzialko | February 02, 2023

Here are our top picks for the best Android email apps for busy small business owners on the go.

Businessman using laptop computer
Article
How to Run Payroll in QuickBooks
By Trish Petak | February 02, 2023

This easy, step-by-step guide will show you how to run payroll in QuickBooks, featuring in-depth instructions and images.

Salesperson on the phone
Article
Affiliate Links: What Small Businesses Should Know
By Jennifer Post | February 02, 2023

Learn how this cost-effective technique can help your small business tap into the followers of influencers and others.

Article
Key Fobs 101: What Small Businesses Need to Know
By Kiely Kuligowski | February 02, 2023

Key fobs work through RFID technology and are important parts of business access control systems. Learn about key fobs, how they work, and how to use them.

Article
Negative Customer Review? Turn It Into a Positive Opportunity
By Nicole Fallon | February 02, 2023

Negative customer reviews are common, especially in public-facing businesses. Here’s how you can adapt your business processes and generate customer loyalty from negative customer reviews.

Article
Do’s and Don’ts of Creating a Visual Brand
By Katharine Paljug | February 02, 2023

A visual brand is a strong and consistent marketing tool. Here’s what you should do ― and not to do ― as you create it.

Woman using a whiteboard to lay out business ideas
Article
Track Your Goals With These 10 Free Tools
By Tejas Vemparala | February 02, 2023

Digital and analog tools can track your progress toward achieving your goals. Learn 10 tools to measure progress and milestones and boost productivity.

Article
10 Best Tools for Remote Business Collaboration
By Adam Uzialko | February 02, 2023

Need better tools to collaborate with your team? These 10 apps can help.

Article
Social Media for Startups: Entrepreneurs Share 5 Key Lessons
By Nicole Fallon | February 01, 2023

Learn by example with these real-life social media marketing and management lessons from entrepreneurs.

Article
What Is a Virtual Phone Line?
By Jeff Hale | February 01, 2023

Learn what a virtual phone line is and how small businesses can use them as their business phone system.

Article
A Guide to Managing Customer Relationships
By David Gargaro | February 01, 2023

This guide explains methods for customer relationship management, as well as software tools available to improve customer relationship management for small

Article
Privacy on Social Media Guards Against Identity Theft
By Adam Uzialko | February 01, 2023

Social media identity theft is growing. Learn to safeguard your personal information and reduce your risks by securing your accounts and staying private.

Article
How to Determine Employee Salary Ranges
By Skye Schooley | February 01, 2023

Learn how to set the best salaries for your employees, what should be included in your calculation and other considerations.

Article
Bad Customer Service? Most Consumers Will Dump Your Brand
By Max Freedman | February 01, 2023

Don't give your customers a reason to leave. Instead, build brand loyalty with these customer service tips.

freelancer using a laptop
Article
CRM vs. Marketing Automation: What’s the Difference?
By Kiely Kuligowski | February 01, 2023

Using marketing automation and CRM software together can maximize benefits and help businesses create a better marketing strategy.

Article
How to Avoid Copyright Infringement in the Age of Social Media
By Matt D’Angelo | January 31, 2023

You'll need to abide by copyright law when using social media to promote your business. Learn about content usage best practices and protect your business.