Best GPS Fleet Tracking Software and Systems for 2023

Best GPS Fleet Tracking Services

• Verizon Connect
• Samsara
• Azuga
• Jobber
• ClearPathGPS
• NexTraq
• GPS Trackit
• Force by Mojio
• FleetUp
• Motive
• Teletrac Navman

• GPS fleet tracking systems can help you improve driver safety, optimize fleet performance, maintain vehicle health, and comply with laws and regulations.
• Industries that typically use GPS fleet tracking software include transportation, construction, utilities, retail and manufacturing, distribution, government, and public safety.
• The cost of a fleet tracking system generally involves an upfront fee for each tracking device, plus a monthly fee for its tracking service capabilities.
• This article is for small business owners and fleet managers who are looking for a GPS fleet tracking system to manage and monitor their vehicles.

GPS fleet tracking software is a management system that businesses in transportation-related industries often use to monitor company assets, including vehicles, equipment and drivers. Also known as telematics, GPS fleet tracking systems allow companies to know where their merchandise and equipment are in near real time, while providing useful data about fleets and driver performance. Understanding what a telematics solution is lets you see how it can help your business reduce costs (such as fuel consumption), manage vehicle maintenance, monitor your mobile workforce, and maintain driver safety and compliance.

Equally important is knowing which solution is best for your business. We’ve evaluated 11 of today’s leading fleet tracking companies to determine which ones are best for various types of businesses. When making our choices, we looked at everything from cost and ease of use to hardware and software options. You can view our top GPS fleet tracking services below or check out our guide to choosing a GPS fleet tracking system first.

GPS fleet tracking software costs typically include an upfront charge for each hardware device and a monthly service fee for the tracking capabilities. Pricing starts around $100 for one hardware device and $15 to $35 per month for subscriptions.

The total cost of a GPS fleet tracking service depends on several factors, including the kind of hardware being installed and the number of individual devices. Some plans may also allow you to rent the hardware for an additional monthly fee. The average service agreement ranges from 12 to 36 months, though brands like GPS Trackit offer rolling monthly contracts, which will benefit firms that need GPS fleet tracking for only a short time. Some companies also offer free trials or money-back guarantees.

It’s worth noting that companies are gradually firewalling their prices. Since we last reviewed this sector, firms such as Teletrac Navman and GPS Trackit have deleted pricing from their website. This makes it far harder for a fleet manager to get a handle on pricing, but to some extent, it reflects the variety and complexity of some GPS fleet tracking platforms. Still, we were impressed by the upfront device and peripheral pricing provided by ClearPathGPS, and we also praise Azuga for publishing fleet tracking pricing alongside costs for its dual-facing HD dashcams.

Key takeaway: GPS fleet tracking services charge an upfront hardware fee starting at about $100 per device and a monthly software fee of about $15 to $35. Contracts range from rolling 30-day periods to 36 months.

Many businesses are legally required to implement some form of fleet tracking system, but even if you’re not, there are several advantages to doing so. If you are unsure whether a fleet tracking system is right for you, these are some of the advantages of adopting one and rolling it out.

Improves driver safety and performance

One of GPS fleet tracking’s main advantages is improved driver safety and performance. With features such as dashcams and driver ID readers, you can gain insight on your team’s driving practices. Many GPS tracking systems also include driver reports and scorecards that track driving behavior. You can analyze driving metrics to pinpoint who your best drivers are and who needs additional training. If you notice a driver driving recklessly, you can address the situation before it ends in disaster. And if you really want to incentivize employees, Azuga offers the prospect of financial rewards for being among the highest-performing drivers.

Optimizes fleet performance and saves you money

GPS fleet tracking software includes alerts and reporting features that can aid corporate decision-making. By tracking driver performance, route trends and fuel consumption, you can optimize your fleet’s performance, reduce drivers’ idle time and save money.

Helps you maintain legal compliance

Fleet tracking software helps you comply with legal regulations and ensure your drivers are being safe on the road. Businesses with vehicle fleets must adhere to certain rules and regulations to ensure the safety of their drivers. For example, the ELD mandate requires certain companies to install ELDs in their vehicles to track how many miles and hours each driver logs. Fleets must also adhere to hours of service (HOS) regulations, which determine how long a driver can be on the road before a break. GPS fleet tracking systems have features that can help you maintain compliance with such laws and regulations, which not only ensures your fleet’s safety, but can also save you from hefty fines and penalties.

Did you know?: Commercial fleets that violate HOS rules can face penalties and fines ranging from $1,000 to $11,000 per violation.

GPS fleet tracking systems are a combination of tracking hardware and software that collect data and convert it to usable information. For example, they can help to optimize navigation, monitor vehicle health and maintenance, and ensure driver safety and efficiency.

• Tracking hardware: To collect vehicle and driver data, you need some form of tracking hardware, like electronic logging devices (ELDs). You can often choose from several device types, depending on what you want to track. Standard trackers include plug-and-play devices and ones that are hard-wired. You can also set up accessories like dual-facing dashcams, temperature monitors, asset trackers, trailer trackers, panic and privacy buttons, and ID card readers.
• Performance and optimization: Most GPS tracking systems track driver behavior and navigation, which can help ensure driver safety and route optimization. You can also track actions like speeding, rapid acceleration or abrupt braking, idling, and seat belt usage. Managing these types of activities, while simultaneously monitoring fuel performance, helps optimize fleet usage.
• Driver safety: You can track driver behavior through data and video telematics. When a driver engages in risky activities, they can receive an instant warning. Modern AI technology can identify and start recording whenever a driver is distracted, tired or looking away from the road. Dual-facing dashcams monitor both the driver and the road ahead – even at night, thanks to infrared lighting. Some systems can also monitor and block certain smartphone functions while the phone’s owner is driving (e.g., calling, texting and app usage). Most systems have some form of driver scorecard so you can see who your best drivers are and those who need additional training. Some systems even offer driver coaching so you can keep drivers up to date and compliant with the safest driving policies and behaviors.
• Geofencing and mapping: To keep your fleet safe and accountable, GPS tracking systems come with geofencing and mapping features. These allow you to map out the best routes for your drivers and set specific ranges that they should stay within. You can track your fleet in real time and receive notifications if they travel outside their assigned locations.
• Maintenance and vehicle health: Pretty much every GPS fleet tracking system we researched tracks vehicle health and maintenance needs. Common analytics include fuel level, battery voltage, temperature, RPM, seat belt use, engine fault codes, odometer reading and service history. In addition to tracking engine diagnostics, the software can send out vehicle maintenance reminders based on mileage or engine hours. These alerts allow you to schedule preventive maintenance to reduce maintenance costs and keep your fleet safe and healthy. Interestingly, several firms we reviewed are owned by tire manufacturers, which offer discounts on their own tires.
• Alerts and reporting: Every telematics system has alert and reporting features that can be customized according to client preferences and requirements. Diagnostic alerts might highlight a discharging battery or low fuel level, engine warning lights, unauthorized usage, and (for NexTraq users) temperature fluctuations.

Although many GPS fleet tracking systems seem the same, they often have specific features that can make a world of difference to your fleet. Every fleet is unique, so evaluate your choices carefully to determine the best telematics solution for your business:

1. Determine what you need to track.

The first step in choosing a GPS fleet tracking system is identifying what types of vehicles and assets you need to track, and how many of each type you have. Because you will need different types of tracking hardware based on what you are tracking, this will help you narrow down your viable options. For example, some companies offer very limited selections of tracking accessories, and certain GPS brands require a minimum number of vehicles. Those numbers may be small (three with Samsara), but we prefer brands with no minimum fleet size requirement (GPS Trackit).

2. Identify the features you need.

Once you know what you need to track, identify your purpose for tracking them. GPS fleet tracking systems can vary in how comprehensive their features are, so pinpoint which features are your top priority and which are negotiable.

If driver safety is your top priority, look for a solution that offers dashcams, driver scorecards, driver training and coaching, vehicle safety and maintenance alerts, and geofencing. However, if you are simply looking to track the location of nonpowered assets and equipment, less comprehensive options may be better. Firms in specific industries like construction might also appreciate the crossover in platforms such as FleetUp and Teletrac Navman, both of which can also track heavy plant machinery and even tools. Similarly, Verizon Connect allows you to overlay its proprietary maps with sewage lines and power grids, among other utilities.

Tip: See the features section above for a list of the most common GPS fleet tracking features.

3. Establish a budget.

GPS fleet tracking systems often have hefty upfront costs. You will need to purchase all the hardware upfront and then pay a monthly subscription fee for the software. However, some tracking solutions have tiered plans that vary in features, which can save money if your tracking needs are minimal. After you identify the features you need, you can set a realistic budget and then look for telematics solutions within that budget. In addition to hardware and software costs, budget considerations include contract lengths, vehicle minimums and free trials.

4. Research your options.

There are many GPS fleet tracking solutions available, and we’ve researched and identified 11 of the best GPS fleet tracking solutions and pinpointed their key features and benefits. In addition to standard features and pricing, research which options will be the easiest for your team to use.

5. Consult representatives from your top choices.

If you’re torn between a few fleet tracking options, reach out to company representatives to learn more about their services and how they will meet your needs. Ask any remaining questions you might have about (for instance) contract requirements, free trials or scalability. Working with a representative will also provide insight on what it might be like to work with the company and receive customer support. This can vary widely, from East Coast office hours only to 24/7 support. Some companies encourage e-ticketing, whereas others go the extra mile by publishing all-hours customer support numbers.

The pandemic has transformed the transportation industry, driving a need for innovative GPS fleet tracking software to satisfy consumer demands. According to Verizon Connect’s 2022 Fleet Trends Report, 65% of respondents believe GPS fleet tracking has been very or extremely beneficial for their business. They reported improvements in routing, vehicle maintenance and customer service, as well as decreased accident, labor and fuel costs.

The deployment of active fleet management systems in commercial fleets in North America has shown impressive growth. According to ResearchandMarkets.com, many solution providers have already passed the milestone of one million connected units. Fleet management systems have grown more popular, and researchers have predicted these numbers will only continue to rise.

Based on a report by IndustryARC, the vehicle tracking systems market size is expected to be worth $14.6 billion by 2025. A compound annual growth rate of 14% is anticipated, with the retail sector witnessing the highest growth due to the ongoing post-pandemic influx of e-retail firms.

Particularly due to the pandemic, remote fleet management is expected to further depart from static monitoring systems, to allow fleet tracking from any location. This has driven an increase in the provision (and use) of mobile apps alongside desktop software, with NexTraq among the brands offering separate apps for drivers and managers. However, increased remote access brings a need for greater security. As companies accumulate more sensitive information, software improvements will be crucial to keeping data safe.

What should I look for in a GPS fleet tracking service?

While certain features (and their commensurate benefits) depend on your business’s unique needs, standard GPS fleet tracking systems should include driver safety tracking, navigation and communication options; fuel card integration; and vehicle maintenance tracking. The best GPS fleet tracking systems are easy to use and often have extra features like alert systems and mobile access, and they are underpinned by customer support, which should ideally be available at all times.

What GPS hardware do I need to track my fleet?

You will need to install a GPS tracking device on each vehicle or asset you want to track. One of the most popular types of tracking hardware is a plug-and-play device that can be easily inserted and removed from your vehicle’s OBD-II port. Another option is to have a hard-wired tracking device installed on each vehicle; these are harder to install and extricate, but also more difficult to tamper with. Common hardware add-ons include dashcams (for video telematics) and driver ID readers (for tracking drivers). You may also consider installing tracking devices on nonpowered assets and equipment.

What data does GPS tracking provide?

GPS tracking services can provide you with a wealth of data on your vehicles and drivers. Although the specific alerts and reports vary by platform, most GPS fleet tracking software provides data on:

• Vehicle location
• Driver behavior and performance
• Vehicle health and maintenance
• Fuel consumption
• Navigation and route optimization
• Fleet safety and security

Most software allows you to customize your reports; for example, geofencing raises an alert if a vehicle enters or leaves a designated area.

What other components of GPS tracking should I be aware of?

Although many services claim to offer real-time tracking, it is actually “near real time.” That means that instead of offering second-to-second tracking on where your fleet is, updates occur every 10 to 120 seconds with breadcrumb trails. This might not be an issue for most businesses, but it is something to be aware of if you need instant updates. Only a few companies we researched offer true real-time tracking, such as Samsara.

What are the security benefits of GPS trackers for a business fleet?

GPS fleet tracking systems allow businesses to monitor their trucks, equipment and drivers in real time. Instead of just hoping that their assets are being taken care of, businesses can use GPS fleet tracking to keep possessions secure. For example, you can use a GPS tracker to ensure your trucks are staying within a designated area, and you can leave large machinery at a construction site overnight and rest assured it’ll be safely tracked if it moves. Some GPS tracking systems also have video telematics capabilities, offering firsthand insights on how your fleet is being managed.

What types of businesses can benefit from GPS tracking?

Although most businesses that use fleet tracking are in the transportation and logistics industries, such as trucking and car services, virtually any business that needs to monitor company assets, vehicles or equipment can benefit from these solutions. For example, businesses in the following industries may need GPS tracking:

• Construction
• Utilities
• Heavy equipment
• Agriculture
• Landscaping
• Retail and manufacturing
• Distribution
• Government and public safety
• Oil, mining and gas
• Food and beverage
• Fleet rental

How can fleet management software help you save money?

Fleet management software provides a variety of insights that can help businesses save money. By viewing fleet trends and GPS data, you can track and improve your drivers’ performance, reduce their fuel consumption, optimize routes, and minimize risks. GPS trackers on assets can also help you locate and recover them in the event of theft, while the high-definition video recordings captured by dashcams provide definitive evidence of who was responsible for accidents or incidents. They can also help to mitigate the criticism and potential lost revenue that may arise if footage of a branded vehicle is recorded by a third party and then posted (sometimes out of context) on social media.

What are the disadvantages of using GPS fleet tracking software?

There are two potential disadvantages of using GPS fleet tracking software: low employee morale and significant upfront costs. Staff may be uncomfortable with the monitoring system and view it as a lack of trust, so be upfront with employees about how and why you are tracking them. Focus on the benefits of the software by using GPS tracking software data for performance-based incentives.

GPS fleet tracking software can also be expensive at the outset, though the long-term benefits of optimizing routes and cutting fuel costs often outweigh any initial upfront and monthly costs.

Read related article: We explain how to reduce fuel costs across your fleet.